Do you feel it in your bones? Are you not satisfied with your brand anymore? Does your work and your website not match?
If you answered yes to any of these questions, it may be time for a re-brand. Still not sure? Below are some more ways to examine your current brand and see if it's time for a change.
1) You hate to give out your marketing materials
Do you cringe when someone asks for your business card and it is way beyond outdated? The watercolor florals you once loved totally don't represent who you are now.
You want to give out marketing materials with excitement and confidence. You want to give someone your website URL because YOU are proud of it. You are proud of the vision you have created.
2) Your services and products have changed
It may be time for a rebrand if your services have changed. Were you once a newborn photographer but have since turned into a product photographer? The two are different but have the same foundation. However, that doesn't mean the same branding works for both.
3) You can’t explain what your business does or who your ideal client is
Are you someone who is just starting out? Do you have a lack of clarity when it comes to your business? OR do you know what your company does but you just can't seem to find the right words to describe it?
This is why branding is essential. You want to be able to talk to potential clients about who and what your company represents. You also want to be attracting your most ideal clients. This is where getting a professional comes into play. You wouldn't take your broken car to your cousin Bob; you take it to a mechanic. Just like with your brand, you need to take it to a professional; someone who can help you develop your brand.
These a just a few ways to tell if you are ready for a re-brand. Ultimately, trust your gut when it comes to your brand. This is the first thing potential clients see, so it's worth the investment. And if you've never had a "brand" before, now is definitely the time to get started!