January Intro!


Who I am

I am a Charlotte native who found her passion for creativity while in college. I also found my future husband there too so I would say my time at Appalachian State was well worth the student loans (#millennialproblems). I get my stubbornness from my father and my OCD tendencies from my mother. I am 1 of 3 girls in our family (bless my dad). I am OBSESSED with my dog, Mowgli, and even more obsessed with my fiance, Zack. 

I work for an amazing mortgage company by day and as an entrepreneur by night. On the weekends you can find me in the mountains; probably going camping, hiking, or snowboarding. I also worship at Queen City Church here in Charlotte, NC! 

What gets me going about branding

unnamed (1).jpg

Color Palettes

Nothing gets me going more than a good color palette. Your color palette is SO important in your branding identity. For example, if I showed you the color "Robin's Egg Blue," you would instantly tie it to Tiffany & Co. 

Colors can also set a mood and create an atmosphere. Want a energetic and fun atmosphere? Pick vibrant colors! Want a relaxing and safe atmosphere? Pick neutrals and soft tones. 

unnamed (2).jpg


Ya'll, I am not kidding when I say I can spend HOURS researching fonts. There is just something about font selection that just TRANSFORMS a brand. It is so important to keep your font selection to about 3 different fonts and to always keep them consistent. Have you ever been on a website where the font choices just make your head hurt? I know I have! And I instantly click away. Your font choices are the middle of your sandwich! Nothing in it and it would just be bland? Too many ingredients and you've got a gross sandwich. Choose wisely!



Any brand trying to "make it," probably won't without a little passion. It would be like an environmentalist trying to sell cars. You don't believe in what you are selling/educating people on and therefore there's no passion. I get so PUMPED with someone comes to me with passion for their brand. Their passion gives me passion and together, well, that is magic. 

Why I Made the Switch

 Photo by  Lindsey Pruitt

Making the switch from being a wedding calligrapher to a graphic designer/brand stylist was not an easy decision. I had many conversations with Zack, my fiance, about it. I was so torn because I love weddings and I have met so many wonderful people in the industry. However, ultimately I decided it was time for the switch and here's why. 

Why it was easy: 

1) I didn't have breathing room. I am currently reading a devotional by Sandra Stanley called Breathing Room. She talks about how we can be efficient but in turn get EXHAUSTED. And this was the biggest struggle for me in the wedding industry. And mostly because I also had a typical M-F 8am-5pm job. I would come home from my regular job after sitting in an hour of traffic, and then work again until it was time for bed (sometimes not having time to do routine things like eat or bathe). I had the fears of not mattering, disappointing my clients, friends, and family, and falling behind. So I stretched myself thin. The most liberating thing I have ever heard is "Don't trade your peace for progress." And it was enough to make me stop and evaluate if my progress was really worth my peace....spoil alert, it wasn't.

2) Being a calligrapher in the wedding industry is also a labor of love. Zack and my closest friends can confirm that. They spent countless nights helping me stuff, lick, wax seal, and stamp invitation suites upwards of 200 copies. When I was on my A game, I could knock out the assembly of an invite suite in about a week (while also working my full time job 8am-5pm). Roughly, I would guestimate a total of 120 hours of labor spent per client. I felt like I never had "down time" in the middle of the wedding season. I would go to work until 5pm and then come home and work again until I went to bed....leaving my fiance feeling unattended, and my patience and attention stretched thin. 

3) One of Zack and I's goals is to move out West in 3-5 years. Making the switch is going to allow me to still keep my current clientele because I can work remotely and don't have a ton of products to ship across the states. Most of the work is digital. 

Why it was hard:

1) I freaking love weddings. Over the past 4 years, I would say I have attended/worked at least 30-35 weddings. I have grown to love the schedule of the day and getting to see the brides (who had turned into friends) on the day we had talked about for so long. I loved seeing all of the details we discussed for 6+ months finally on display. 

2) The demand. I am one of few calligraphers in the High Country area that has an established relationship with many local vendors. Therefore, I got good enough business. And what if the branding industry doesn't bring in the same amount of work? Ya, I've thought about it. Why didn't I just go full-time with my calligraphy business? Ya, I thought about that as well. This point in my life, I didn't feel like I had enough business to go full time in order to support myself. 

So to wrap it all up: 

Yes, I was so insanely blessed in my time in the wedding industry. This is where my name and business took off without me even trying. I learned so much about being an entrepreneur. I learned how to say "no" and to stick up for myself and my work. All these things are going to help me in my new venture as a graphic designer. And I fully believe that I will meet so many new people in this industry who will be mentors and teach me powerful lessons. 

I am so excited about this switch and I am excited for where it takes me. Thank you to everyone who has been a past "client" of mine and for believing in me to work for the most important day of your life. I know you all by name and I treasure each and every one of you. 

And don't worry, I will still be taking a limited amount of wedding inquiries :) 




5 Tips for Curating a Social Feed!

We've all wondered how that person on Instagram gets their feed so pretty (you know what I mean). You've tried and tried and just cannot seem to get a consistent theme going. Well, I am not pro at this either but I have found a couple tools helpful in my attempt to achieve a consistent theme and color scheme within my social platform. 

1) Latergram

This program is available on your desktop and it can be an app on your phone. Latergram let's you program posts ahead of when you actually want to post them. You can set a specific date and time that you want the post to go live. It also helps you see what your feed is going to look like with the "Preview" feature. This helps you see if your feed is flowing and if it is aesthetically pleasing.  

2) VSCO - Always use the same filter

I always edit the photos I take on my phone with VSCO app. Their presets are bright, crisp, and just amazing. You should always use the same filters on all of your photos to help keep your images consistent. Using the same presets not only helps you aesthetically, but it saves on time too. I simply copy and paste the presets from older photos to my newer photos for an easy edit.

My favorite presets are A4, A6, and M5!

3) Aesthetic Planner

Ya'll this tool has SAVED my life. Andrea Crouse has designed a BEAUTIFUL aesthetic planner that she sends out monthly and it is completely free (yupp...I said it....FREE). She includes the purpose of your social pages, top 7 content themes and a month of posts all laid out. All you have to do it go to this link and subscribe to her page to receive the planner in your email. 

4) Word Swag

I love this app. This app helps you create Instagram posts/stories that are just a tad bit prettier than the normal settings. You can choose from many different fonts and backgrounds. Ever wonder how people get the pretty boxes with the pretty font on their stories? This is the app for that! 

5) Be you! 

I know that sounds so cliche but people on social media are drawn to accounts that are REAL and RAW! I am talking about sharing your real life and not a bajillion pretty photos. Post about the flat tire you got this morning. Post about your favorite things. Post about how you can't keep that dang plant alive even though it is supposed to be a low risk plant. Followers like to see the real you and are drawn to authenticity. 

My favorites of who lives by this: @taylortippett, @ohmamaperks, @rswd_co


I hope you find these tips helpful in your attempt to curate your feeds! If you like these tips, let me know! Subscribe to this page to be the first to know about more tips, blog posts, and news! 

Are you ready to re-brand?

Do you feel it in your bones? Are you not satisfied with your brand anymore? Does your work and your website not match? 

If you answered yes to any of these questions, it may be time for a re-brand. Still not sure? Below are some more ways to examine your current brand and see if it's time for a change. 

1) You hate to give out your marketing materials

Do you cringe when someone asks for your business card and it is way beyond outdated? The watercolor florals you once loved totally don't represent who you are now.

You want to give out marketing materials with excitement and confidence. You want to give someone your website URL because YOU are proud of it. You are proud of the vision you have created. 

2) Your services and products have changed

It may be time for a rebrand if your services have changed. Were you once a newborn photographer but have since turned into a product photographer? The two are different but have the same foundation. However, that doesn't mean the same branding works for both. 

3) You can’t explain what your business does or who your ideal client is 

Are you someone who is just starting out? Do you have a lack of clarity when it comes to your business? OR do you know what your company does but you just can't seem to find the right words to describe it? 

This is why branding is essential. You want to be able to talk to potential clients about who and what your company represents. You also want to be attracting your most ideal clients. This is where getting a professional comes into play. You wouldn't take your broken car to your cousin Bob; you take it to a mechanic. Just like with your brand, you need to take it to a professional; someone who can help you develop your brand. 

These a just a few ways to tell if you are ready for a re-brand. Ultimately, trust your gut when it comes to your brand. This is the first thing potential clients see, so it's worth the investment. And if you've never had a "brand" before, now is definitely the time to get started! 

I'd love the opportunity to work with you! Click here!