phase 1


The Brainstorm process starts with an initial "Brand-storm" session taking place in a local coffee shop, skype, or over the phone. During this session, I listen to your dreams, talk you through the process and decide if we will be a good fit.

After the initial meeting, I send over a brand questionnaire for you to fill out. The questionnaire will ask important questions about "The Why" behind your business, as well as thinking through your target client and honing in on your personal style.

phase 2


This is where the magic happens! After the dreaming phase is completed, I create a curated mood-board. The mood-board serves as a starting point for the design process and is helpful to refer back to at each step to ensure that we are staying on track.

Once approved, I will send over the first round of logo proofs (usually 3 logo options) once a concept is chosen, we revise until perfect! Next, I will put together the rest of your package based on the collateral material you have chosen for your brand. 

phase 3


As the projects is nearing end, we pick a launch date, all of your new design files will be sent to you the day before your launch date. When completed, you will have a clear and effective brand identity that will help to attract your ideal client. Ready, Set....LAUNCH!  Now kick back + celebrate because we did it!