The heart behind Elyse Serrano's brand is to inspire you (body, soul, & spirit) to live with wellness, purpose, and abundance.
I started with designing a brand for Elyse Serrano, including a logo suite, color palettes, typeface choices, and image direction. In the second phase I designed the website, social media posts and the digital materials.
The story behind this logo is all about holistic health, and the simplicity of the hand-drawn peony makes to communicate beauty. Peonies symbolize a happy marriage, prosperity, medicine, honor, and good fortune - all of the things Elyse's brand embodies.
Branding + Web Design, Social Media Designs
All content © Elyse Serrano
Photography by Erica Serrano Photography