1) I RE-BRANDED
One of the best things I did for my business was re-brand it. SJM Calligraphy was tiny, infant Sarah learning to spread her wings and fly in the calligraphy world. As I grew as a creative, so did my passion for things beyond just calligraphy (aka branding). I knew I wanted to dive into the world of branding because I love helping a company find their brand.
I felt that SJM Calligraphy only insinuated that I did calligraphy-related products and I was outgrowing it. SO…Sarah Jo Design was born. I still do wedding paper but I also got to establish myself as a branding expert.
Plus, once I got married the SJM didn’t really apply anymore ;)
2) I GOT MARRIED
Working in the wedding industry, I had always dreamed of what my own wedding day would look like one day. April 28, 2018 will always and forever be one of my favorite days. We were surrounded by our friends and families in the beautiful Blue Ridge Mountains in North Carolina. I have such a newfound appreciation for anyone planning a wedding (it’s hard work people).
3) I GOT FEATURED IN A MEGA PUBLICATION
This year I got featured in a major publication. I got to partake in a styled bridal brunch shoot that ended up getting featured in Wedding Chicks and Martha Stewart Weddings. This shoot will always be one of my absolute favorites and I got to meet the best vendor friends.
Flowers: Willow Floral Boutique
Hair & Makeup: Beauty Asylum Charlotte
Videographer: West Mint Media
Photo Booth: The Little Blue Photo Bus
Photographers: Heather Beard Photography
Rentals: Old South Vintage Rentals
Venue: Circle M Farm Events
4) I PUSHED MYSELF CREATIVELY AND LEARNED NEW THINGS
This year was a year of growth and trying new things creatively. I joined a community of stationers who believe in the philosophy “community over competition” and this has CHANGED my business forever. I learned so much from them this year.
Some things I learned how to do:
Print on handmade paper
Print on envelopes
Create digital mockups
Increased efficiency on my assembly process
5) I HIT RECORD SALES
When I say I have the best clients in the world, I mean it. 80% of my business comes from referrals. This year you all loved on me so much by sending all of your friends my way. I just want to say THANK YOU. Without you I wouldn’t be able to invest in pushing my business forward.
I had a record-breaking year with 15 clients and over 20 projects completed. Click below to see some of my favorite work from 2018.